How we gave Antonacci the digital presence to match their award-winning reputation

The brief: Antonacci Hair & Beauty is an award-winning colour specialist salon in Ancoats, Manchester. Their reputation is exceptional, recognised as the UK's Best Hair Salon, Best Client Experience, and Best Independent Hair Salon. But their digital presence didn't reflect any of that. The website felt dated and undersold what the salon actually delivers. For a business that retains almost every client who visits, the bottleneck wasn't service quality - it was discovery.

Foxy was brought in to produce video content that would bridge that gap: website videos and video ads designed to give prospective clients a feel for the salon before they ever stepped inside.

The insight: When your work is as visual as hair colour and aesthetics, the biggest mistake you can make online is telling people you're good instead of showing them. Antonacci's existing digital presence relied on static images and copy that, while professional, didn't capture the atmosphere, the precision, or the results that make clients stay for years. Video was the fastest way to close the gap between reputation and reach, letting people see the quality of the work, feel the salon's environment, and build trust before booking.

What we did: We produced a suite of video content designed to elevate Antonacci's digital presence across two key touchpoints.

Website videos. Hero content for the website that immediately gives visitors a sense of the salon - the space, the team, the standard of work. These are the first thing a prospective client sees, and they needed to feel as premium as the experience itself. The videos showcase Antonacci's expertise, their calm and elegant atmosphere, and the precision of their work - from balayage and blonde transformations to aesthetic services.

Video ads. Paid creative designed to reach new audiences and drive bookings. Built around the visual proof of Antonacci's results - because in beauty, the work speaks louder than any tagline.

Every piece was produced to position Antonacci's online presence at the same level as their in-salon experience, closing the gap between how good they are and how many people know about it.

The results

→ Elevated digital presence - website videos transformed the first impression for every prospective client visiting the site

→ Video ads produced to drive discovery and bookings from new audiences

→ Visual proof of expertise - colour transformations, aesthetic services, salon atmosphere, and team credibility captured on camera for the first time

→ Brand positioning aligned - online presence now reflects the award-winning, premium experience clients receive in person