How Foxy helped Bouncibles bounce into the world - 44K TikTok followers and 30+ markets
Breaking into the toy market as a new brand is a crowded fight. Bouncibles needed more than good content - they needed a social strategy that could build an audience, sustain it, and support commercial expansion across multiple countries.
[Client]
Bouncibles
[Year]
2025
[Services]
Social Strategy, Social Management, Content Creation
[Catagory]
Content
The brief: Bouncibles, an Australian plush toy brand, needed to build a social presence from scratch that could keep pace with their international growth ambitions. Foxy was brought on to handle strategy, social management, part content creation, and community engagement across TikTok, Instagram, and YouTube Shorts - targeting kids, collectors, and gift buyers.
The insight: Toy brands on TikTok face a specific challenge: attention is cheap but loyalty is expensive. A satisfying product video might get views, but without repeatable formats and genuine community interaction, the audience doesn't stick. We needed to build content structures that kept people coming back - series, challenges, and community-driven content that made Bouncibles feel like a world to belong to, not just a product to scroll past.
What we did: We developed the social strategy and managed the accounts across TikTok, Instagram, and YouTube Shorts. The content approach was built around repeatable series designed for each platform - formats that could scale and sustain engagement week after week.
Community engagement was central. We built an active, loyal audience through consistent interaction, comment engagement, and UGC creator seeding - briefing micro-creators to expand reach authentically rather than relying on paid amplification alone.
Our efforts have supported Bouncibles' expansion into 30+ international markets.
The results
→ 44K TikTok followers built through organic strategy and community engagement
→ 30+ international markets supported through strategic partnerships alongside social growth
→ Repeatable content series established across TikTok, Instagram, and YouTube Shorts, creating a sustainable content engine
Snaps From the Project
