Launching Feisty: from 0 to 204%
Launching a new activewear brand into one of the most saturated markets on Instagram is a hard sell. Doing it with a lean budget makes it harder. Doing it from zero followers makes it a strategy problem, not just a content problem.
[Client]
Feisty Activewear
[Year]
2025
[Services]
Product Video Production and Marketing Strategy
[Catagory]
Content
The brief: Feisty Activewear was a brand-new fitness brand entering the market with no existing social presence, no audience, and a limited launch budget. Foxy was brought on to build everything from the ground up - launch strategy, content production, social management, and a giveaway campaign to drive initial traction. The relationship became a long lasting one.
The insight: Most new brands launch by posting product shots and hoping the algorithm does the work. In activewear, where the feed is already flooded with flat-lays and gym selfies, that approach is invisible. We knew the launch needed a mechanism, something that gave people a reason to follow, engage, and share before they'd ever bought a product. A giveaway tied to the brand's positioning (looking great and performing better) gave us that hook, while a high-volume content shoot ensured we had months of assets to sustain momentum well beyond launch week.
What we did: We developed the full launch strategy anchored around a giveaway of the ultimate gym bundle, designed to attract the right audience, not just freebie hunters. The campaign was built to drive follows, shares, and saves from day one.
On production, we ran a single-day shoot on a lean budget and walked away with 30 videos and 67 static images, enough content to fuel the launch phase and months of always-on posting. Every asset was designed for Instagram, mixing product-focused content with lifestyle and workout visuals that positioned Feisty as a brand worth watching, not just wearing.
We managed the full social presence from launch - content scheduling, community management, and performance tracking - building the brand's Instagram from the ground up into an engaged, growing audience.
The results:
→ 204% follower growth in month one, building the brand's entire social presence from scratch
→ 18.3% engagement rate across launch content — 6x the industry average
→ 16,641 reach on the giveaway campaign, driving early audience acquisition
→ 97 assets produced from a single shoot day (30 videos + 67 statics), maximising a lean production budget
Snaps From the Project
Foxy Creative were instrumental in Feisty’s launch. They brought structure, clarity and real strategic thinking to our social media campaign - from planning and consistent listing to executing high-impact giveaways that genuinely drove traffic to our website. Luana, in particular, is exceptional. Her creativity is elevated and brand-sensitive, and her communication is proactive and seamless. I always felt confident that Feisty was being represented at the right standard. If you’re looking for a team that combines creativity with execution and measurable momentum, Foxy Creative delivers!
Ayo Ojo, Founder & Director
